Bitmoji Deluxe
In 2018, Bitmoji released a new line of character design — featuring hundreds of new hairstyles, skin tones, and aesthetics — with the hope of allowing users to portray themselves more realistically and inclusively.
While working with their team, I counseled some changes in the app itself — such as starting with a fantastical gray skin tone instead of real-life “white skin tone” by default, and removing binary gender selection from the beginning of the character-creation process and replacing it with a more fluid ‘body type’ selection.
I also co-developed concepts and storyboards for the product announcement video, and the in-app rollout on Snapchat and Bitmoji.
These updates were acknowledge and celebrated by press around the world, who noted their Bitmoji's new inclusive design and how it “embraced the growing diversity of its users.”
PRESS
Business Insider / Bitmoji, Snapchat's best feature, just got its first major update in years
TechCrunch / Snapchat enhances Bitmoji with 1.9 septillion avatar options
Independent / Bitmoji Deluxe lets users build more ‘accurate’ and ‘inclusive’ avatars for Snapchat
The Verge / Snapchat takes Bitmoji deluxe with hundreds of new customization options
NY Mag / How to get Bitmoji Deluxe, the new detailed Bitmoji