QUEST APP SUBSCRIPTIONS

Oculus and VR-at-large is rapidly evolving from novelty gaming tech into a general computing and collaboration platform — and its developer economy is rapidly evolving alongside it.

Subscriptions are an increasingly popular business model for professional and creative tools (Office 365, Adobe Creative Cloud, etc.), so my team was tasked with designing, launching, and integrating Subscriptions into the Oculus Store.

I led all content design relating to the user-facing product, as well as its associated developer tools and dashboards. I collaborated closely with the legal team throughout this process, as this project had unique legal requirements in every region, including the USA, EU, NZ, AU, Germany, Italy, Korea, and Japan.

I personally advocated for user-first design and business practices throughout the project, most notably when designing “reminders” for users when their free trial is about to end, or their subscription is about to renew (so that they have a chance to cancel in time). This feature is widely desired by consumers across the board, and elevated the Oculus subscription product to be among best-in-class.

I also worked closely our launch partners — the developers behind Rec Room, FitXR, and more — to create standards around the way we present, market, and communicate subscriptions to the Oculus community.

After launch, over 50,000 users signed up for a subscription in the first 2 months alone (unlocking an estimated ~$96 million annual revenue source in the coming years), and press celebrated that that subscriptions would “give developers an easier, more sustainable way to offer new content, features, and tools to paid subscribers over time.”

PRESS

The Verge / Oculus now allows developers to sell subscriptions to their Quest apps and games

Input / Oculus Quest games can now be sold via subscription

Engadget / Oculus titles can now offer subscriptions via the Quest store

Upload VR / FitXR Levels Up With VR Subscription Plan, Real-Time Multiplayer And HIIT Workouts

VentureBeat / Oculus launches subscriptions on Oculus Quest VR headsets