Snap Originals

In 2018, Snap unveiled Snap Originals, a new in-app streaming service for premium, self-produced content — along with 12 flagship shows to accompany its launch.

I helped with its rollout by developing the Snap Originals brand, and working with a lead designer to establish the its voice, tone, look, and feel. Together, we acted as creative directors for the brands cross-channel launch — which was later celebrated by Snap’s CEO, Evan Spiegel, as “the best branding [Snap Inc.] has ever done.”

I scripted, storyboarded, and oversaw the production of the Snap Originals teaser video, and worked with a trailer specialist to produce teasers for each of the 12 individual shows.

I oversaw branding across the Snap Originals website, billboards and out-of-home ads, show log lines, digital ads, banner ads, YouTube ads, @Snap_Originals on Twitter, the announcement blog post, and helped shape the overall UI / UX experience.

This resulted in massive user engagement, and eventual second season of shows with higher budgets, bigger names, and a more diverse slate of stories.

PRESS

Fast Company / Snap is making whatever comes after TV

Variety / Snapchat Sets Slate of New Scripted Originals and Docu-Series, Doubling Down on Mobile TV

TechCrunch / Snapchat becomes the mobile HBO with 12 daily scripted Original shows

Vulture / What to Know About Snapchat’s Big Move Into Scripted TV