Spectacles 2 (Original)

In April 2018, Snap released Spectacles 2 — the second iteration in their wearable camera line, featuring a new look, improved hardware, and a water resistant design.

I was placed on their team to tackle a rebrand of the entire product to better communicate its function, revitalize its brand identity, and establish its voice.

As the new lead writer at Spectacles, I oversaw language and branding across the campaign — including the official website, product packaging, launch video, print advertising, digital advertising, retail point-of-purchase displays, @Spectacles on Twitter, and educational materials on the Spectacles support site.

PRESS

TechCrunch / Snapchat launches Spectacles V2, camera glasses you’ll actually wear

The Verge / Snap Spectacles Review: Fun that’s totally worth the trouble

CNET / Snapchat Spectacles 2 Review: Photo-taking Sunglasses grow up

Variety / Snap Introduces New $150 Spectacles, Adds Prescription Lens Option

The Sun / New Snapchat Spectacles revealed – first look at waterproof specs that let you film underwater